PRINCIPAL DUTIES & RESPONSIBILITIES :
- Overall responsibility of marketing for all existing products, generating new business.
- Formulate marketing/sales strategies. Ensure execution of the same.
- Maintain good relations and regular contact with persons in relevant departments (e.g. vendor development).
- Develop contact s with new customers. Assess potential in existing/ similar products and new applications (particularly allied products e.g. door handles) in order to improve scope in services offered.
- Ensure that customer enquiries foe new developments/ product changes are promptly addressed (e.g. PFS).
- Ensure that new product development takes place within stipulated time. Direct marketing staff to maintain follow up within the company to this effect.
- Assist President Director in negotiations with customers for price (finalization of price for new products and price increase/ reduction of existing product).
- Ensure that analysis of competitor products/ strategies is carried out periodically.
- Control marketing cost within budget.
- Ensure regular co-ordination with existing customers for any requirements.
- Ensure preparation of monthly and annual forecasts for existing customers. Initiate exercise for a long term forecast (specific customers and the automobile industry as a whole).
- Approved monthly (and advanced/ tentative) indents to be released to the manufacturing, materials and accounts department. Ensure that the indents are released within stipulated time frame (as agreed with the materials and manufacturing Departments).
- Ensure that the finish goods are transported to customers in time.
- Ensure that the finish goods inventory (both at division and zonal warehouses if any) remains within policy limits.
- Ensure that payment collections form customers do not fall below targets.
- Ensure client servicing.
- Monitor the implementation of such Environment related issues & report back to customer for the status.
- Supervision of marketing staff. Conduct regular appraisal of direct sub-ordinates in the department.
- Ensure adherence to all laid down Quality systems.
- Conduct appraisals of sub-ordinates.
- Other specific requirements and functions as defined in procedure manual.
- Ensure effective implementation of EMS
- Any other tasks assigned time to time
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